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Digital Marketing for Local Businesses

People ask us all the time: how do I go about finding the right digital marketing firm for my business? It’s a great question as there seem to be more and more companies springing up all the time advertising themselves as the best digital marketing agency.

While my opinion is obviously biased, it doesn’t mean I cannot provide you will some “expertise” on what will help your business and therefore what you should be looking for in a good digital marketing firm.

Digital Marketing for Local Businesses

People ask us all the time: how do I go about finding the right digital marketing firm for my business? It’s a great question as there seem to be more and more companies springing up all the time advertising themselves as the best digital marketing agency.

While my opinion is obviously biased, it doesn’t mean I cannot provide you will some “expertise” on what will help your business and therefore what you should be looking for in a good digital marketing firm.

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We find there to be 4 basic components that any great Digital Marketing / SEO Company focused on local / small business must have:

1

Expertise in Local SEO Services and Best practices

2

Expertise in Link Building

3

Expertise in Paid Search

4

Expertise in Web Design / Web Development

We will look at each in a series of articles. For now, lets look at Local Search website design & development.
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Responsive Web Design & Development

You may be asking yourself “if I already have a great website, why on earth would I need marketing firm to be great at web design / web development?” The answer to the question is simple: the development work on your site NEVER ends and contributes to one of the toughest aspects of digital marketing: conversion. You can drive all of the qualified traffic in the world to your site but if the site itself is not conducive to enticing them to take the next step (contact your business, provide contact information so you may contact them or to simply visit your place of business), you wasted a lot of time and money.

Here is a little secret: web design / web development is where most digital marketing / SEO companies struggle and get bogged down which wastes your money and can cause costly delays in the implementation to the changes necessary to convert your traffic. Thus, make sure you get detailed information on a firms experience in conversion optimization and what web development / web design projects / work they have done in the past.

Ok Great! On to Local SEO…..

Responsive Web Design & Development

You may be asking yourself “if I already have a great website, why on earth would I need marketing firm to be great at web design / web development?” The answer to the question is simple: the development work on your site NEVER ends and contributes to one of the toughest aspects of digital marketing: conversion. You can drive all of the qualified traffic in the world to your site but if the site itself is not conducive to enticing them to take the next step (contact your business, provide contact information so you may contact them or to simply visit your place of business), you wasted a lot of time and money.

Here is a little secret: web design / web development is where most digital marketing / SEO companies struggle and get bogged down which wastes your money and can cause costly delays in the implementation to the changes necessary to convert your traffic. Thus, make sure you get detailed information on a firms experience in conversion optimization and what web development / web design projects / work they have done in the past.

Ok Great! On to Local SEO…..

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What are Local SEO Services?

Local SEO services is the SEO work any good SEO agency must complete to promote your business to the people who are searching for it in that locality. For example, we began in Portland, Oregon. This means we have local clients that require us to perform SEO in Albany, Oregon and SEO in Eugene, Oregon and SEO in Salem, Oregon separately.

Local searches can be triggered by two types of indicators:

1. Geographical Indicators. such as specific city, state, zip code, etc., which causes Google to search for results pertaining to that specific geographical area; and

2.Near Me’ Indicator. Google picks up the geo-location of the person and provides search results from that area.

Therefore, local SEO services for local places can differ. Take for example the cities of 1) Albany, Oregon 2) Eugene, Oregon and 3) Salem, Oregon require different work. To perform SEO in Albany, Oregon is slightly different than performing SEO in Eugene, Oregon which is slightly different than performing SEO in Salem, Oregon. Despite their geographical proximity each involves slightly different optimization efforts. You as the business owner must decide whether you want Google to recognize you as an option when Albany, Oregon vs. Eugene, Oregon vs Salem, Oregon is indicated either via ‘near me’ or another geographical indicator so that your business shows up at the top of the SERPs.

Any SEO agency providing industry leading local SEO services to cities such as Salem, Oregon or Eugene, Oregon will optimize content, on-page (think H1 tags, meta descriptions, etc), and off-page activities with a localized intent towards Salem, Oregon or Eugene, Oregon.

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SEO Services in Eugene, OR

seo albany oregon, seo eugene oregon, seo salem oregon

Best SEO Consultants in Albany, OR

What are Local SEO Services?

Local SEO services is the SEO work any good SEO agency must complete to promote your business to the people who are searching for it in that locality. For example, we began in Portland, Oregon. This means we have local clients that require us to perform SEO in Albany, Oregon and SEO in Eugene, Oregon and SEO in Salem, Oregon separately.

Local searches can be triggered by two types of indicators:

1. Geographical Indicators. such as specific city, state, zip code, etc., which causes Google to search for results pertaining to that specific geographical area; and

2.Near Me’ Indicator. Google picks up the geo-location of the person and provides search results from that area.

Therefore, local SEO services for local places can differ. Take for example the cities of 1) Albany, Oregon 2) Eugene, Oregon and 3) Salem, Oregon require different work. To perform SEO in Albany, Oregon is slightly different than performing SEO in Eugene, Oregon which is slightly different than performing SEO in Salem, Oregon. Despite their geographical proximity each involves slightly different optimization efforts. You as the business owner must decide whether you want Google to recognize you as an option when Albany, Oregon vs. Eugene, Oregon vs Salem, Oregon is indicated either via ‘near me’ or another geographical indicator so that your business shows up at the top of the SERPs.

Any SEO agency providing industry leading local SEO services to cities such as Salem, Oregon or Eugene, Oregon will optimize content, on-page (think H1 tags, meta descriptions, etc), and off-page activities with a localized intent towards Salem, Oregon or Eugene, Oregon.

seo albany oregon, seo eugene oregon, seo salem oregon

SEO Services in Eugene, OR

seo albany oregon, seo eugene oregon, seo salem oregon

Best SEO Consultants in Albany, OR

The Big Takeaway:

The goal of digital marketing is to drive more qualified leads to your business. To do that you will want to appear in all of the local searches focused on your industry and in your area; if you. To appear in a “local search” one must have a physical address / location in or provide a service to the physical area the search is covering. If your business’ address and / or Service Areas are not updated in Google My Business and other online directories, it will not show up when a customer runs a “near me” or “in *locality name*” search such as “Albany, Oregon”.

Why is it important?

If your business has a brick-and-mortar store or provides service to specific locality(s) such as Albany, Oregon or Eugene, Oregon or Salem, Oregon then you must be investing in your digital marketing, especially in local SEO services so that anyone in those cities searching for your products / services can find you. Therefore, finding an SEO agency to help you with conducting Local SEO services is vital to your business’s success.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited. SearchEngineWatch found that 70% of mobile users click to call a business directly from mobile Google search results.

What does this all mean? If you want to grow your local based business, you need an SEO agency that understands how to best provide local SEO services. A team that understands executing SEO in Albany, Oregon differs from both SEO in Eugene, Oregon and SEO in Salem, Oregon. This takes research and experience and is not as simple as it may sound. If done properly, when people in Albany, OR or Eugene, Oregon or Salem, Oregon are performing local searches, they find your business first.

The Components of Local SEO Services
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1. Google’s Local Pack (local “3-pack”))

This is a section of Google’s search results is part of the “organic” search results provides results of only local businesses that are related to your query.

2. Google My Business Page

Google My Business (GMB) (previously known as Google Local) is your business’s profile on Google.
seo albany oregon, seo eugene oregon, seo salem oregon
seo albany oregon, seo eugene oregon, seo salem oregon

3. Citations

A citation is any place your business’ basic information (Name, Address, Phone number, Website URL) appears together online: think online directories and business listing websites.

In Summary

While we may be known as the top SEO agency in Bend, OR, our knowledge and expertise in how to perform local SEO makes more than capable to perform SEO in Medford, Oregon and other cities around the country. It’s not as simple as knowing individual cities that we have clients in but rather having the knowledge and experience to understand the formula for getting Google to recognize you in any local search you would like to be found for. This way, we can perform the same level of quality SEO in Eugene, Oregon as the quality of SEO in Salem, Oregon as the quality in Albany, Oregon as the same quality in any other city in the country.  See also SEO agency in Bend, Oregon & SEO in Medford, Oregon

1. Getting Your Business On Google’s Local Pack (local “3-pack”)

This is a section of Google’s search results is part of the “organic” search results provides results of only local businesses that are related to your query.
seo albany oregon, seo eugene oregon, seo salem oregon

2. Google My Business Page

Google My Business (GMB) (previously known as Google Local) is your business’s profile on Google.
seo albany oregon, seo eugene oregon, seo salem oregon

3. The Power of Citations

A citation is any place your business’ basic information (Name, Address, Phone number, Website URL) appears together online: think online directories and business listing websites.
seo albany oregon, seo eugene oregon, seo salem oregon

In Summary

While we may be known as the top SEO agency in Bend, OR, our knowledge and expertise in how to perform local SEO makes more than capable to perform SEO in Medford, Oregon and other cities around the country. It’s not as simple as knowing individual cities that we have clients in but rather having the knowledge and experience to understand the formula for getting Google to recognize you in any local search you would like to be found for. This way, we can perform the same level of quality SEO in Eugene, Oregon as the quality of SEO in Salem, Oregon as the quality in Albany, Oregon as the same quality in any other city in the country. See also SEO agency in Bend, Oregon & SEO in Medford, Oregon

3 Steps To Better Marketing, Better Service, and Better Results!

1

SCHEDULE A CALL

Set up a time to speak with one of our highly motivated and goal oriented team members about your customized digital marketing strategy.

2

GET YOUR PLAN

We’ll run a deep analysis of your web presence across multiple platforms to procure a custom strategy specifically for your company and market.

3

START WINNING

Get higher traffic volume to your site, exposure to more leads, increased customer conversion rates and better return on marketing dollars.

Best SEO Agency in Salem, Oregon

Interactive Digital Marketing’s Standard of Quality Service
You deserve an SEO company that truly cares about the success and future or your company and specializes in removing the obstacles you face in the digital marketing sphere. When you work with us you will:

Receive Superior Service

Receive top performance service using state of the art technology to get your business real results.

Work With Industry Experts

Know your marketing team is highly skilled in producing results in your industry niche.

Ensure Your Business's Future

We are always integrating leading practices to keep you one step ahead of the competition.

Feel The Satisfaction of Success

Enjoy the service, experience, growht and results that we achieve together.

Contact Us For Your Free Consultation Today