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Providing Digital Marketing for Local Businesses

While there are many parts to executing a strong search engine optimization campaign, we wanted to highlight the importance of your Google My Business Page and ensuring your citations are correct. But before we go into that, we also want to highlight something we stress over and over again with all of our potential clients and the industry as a whole: a great SEO Agency needs to also be a great development / web design firm. Whether the agency is performing SEO in Bend, OR or SEO in Eugene, Oregon or SEO in Medford, Oregon no digital marketing effort can be done without a solid understand of web development and web design.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

Why would I need my marketing firm to be great at web design / web development?

The answer to the question is simple: conversion is king. No matter how much qualified traffic is driven to your site, if you cannot convert that traffic into sales, you are wasting your time and money. The way to convert them is through great content, effective call to actions and a great User Experience. While anyone can help you with the content, everything else requires a good web development / web design team THAT UNDERSTANDS marketing.

The unfortunate part is web design / web development is where most digital marketing / SEO agencies struggle. Thus, make sure you get detailed information on a firm’s experience in conversion optimization and what web development / web design projects / work they have done in the past.

SEO Services in Bend, Oregon

&

Website Development in Bend, OR

Digital Marketing for Local Businesses

While there are many parts to executing a strong search engine optimization campaign, we wanted to highlight the importance of your Google My Business Page and ensuring your citations are correct. But before we go into that, we also want to highlight something we stress over and over again with all of our potential clients and the industry as a whole: a great SEO Agency needs to also be a great development / web design firm. Whether the agency is performing SEO in Bend, OR or SEO in Eugene, Oregon or SEO in Medford, Oregon no digital marketing effort can be done without a solid understand of web development and web design.

I know what you are thinking, “why on earth would I need my marketing firm to be great at web design / web development?” The answer to the question is simple: conversion is king. No matter how much qualified traffic is driven to your site, if you cannot convert that traffic into sales, you are wasting your time and money. The way to convert them is through great content, effective call to actions and a great User Experience. While anyone can help you with the content, everything else requires a good web development / web design team THAT UNDERSTANDS marketing.

The unfortunate part is web design / web development is where most digital marketing / SEO agencies struggle. Thus, make sure you get detailed information on a firm’s experience in conversion optimization and what web development / web design projects / work they have done in the past.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

Why would I need my marketing firm to be great at web design / web development?

The answer to the question is simple: conversion is king. No matter how much qualified traffic is driven to your site, if you cannot convert that traffic into sales, you are wasting your time and money. The way to convert them is through great content, effective call to actions and a great User Experience. While anyone can help you with the content, everything else requires a good web development / web design team THAT UNDERSTANDS marketing.

The unfortunate part is web design / web development is where most digital marketing / SEO agencies struggle. Thus, make sure you get detailed information on a firm’s experience in conversion optimization and what web development / web design projects / work they have done in the past.

SEO Services in Bend, Oregon

&

Website Development in Bend, OR

The Power of Google My Business and Citations

Google My Business Page

What is Google My Business?

As any good SEO Agency will tell you your Google My Business (GMB) page (previously known as Google Local) is your business’s profile on Google and at the heart of any good Search Engine Optimization campaign. You do not need a professional to register for, claim or update your GMB, just go to the Google Business Page. If you hire an SEO Agency, part of their SEO services should be to add a host of information in your GMB page, such as business description, category of your business (plumber, beauty, medical, etc), description of your services, your website URL, contact information, and operating hours. When we are performing SEO in Bend, OR and other cities in the Portland metropolitan area we want to make sure that when someone performs a local query for the services / products you offer, the GMB will provide them with detailed information on your company.

A more advanced SEO Agency will as part of any advanced SEO Services package advise you on additional features of GMB such as GMB Attributes, GMB Q&Z and Google Reviews which it should be noted are not entirely controlled by the business owner and are in fact controlled more by the consumer.

Why is Google My Business So Important?

What makes GMB so important to any good search engine optimization is the number of places you want your information to show that uses GMB. Any time someone in Bend, Oregon or any other city runs a query both the local 3-pack and Google Maps search results grab from your GMB. Information like store hours, review ratings, address and photos are all bits of information that one can find in a “3-pack” result that is not shown in the organic results. Therefore, at the core of good local Search Engine Optimization is a detailed GMP page. A good SEO Agency will as part of their SEO Services help you to either “claim” or create your GMB and ensure all of the information is correct.

Additionally, although we think of GMB as a search engine optimization tool if someone in Bend, Oregon performs a branded search (googles your business’s name) your GMB Knowledge Panel will appear in the top right (desktop) or top (mobile) of the SERP an example of which is depicted to the right.

As part of a robust search engine optimization campaign, a good SEO agency will inform you that this knowledge panel can appear for a business even if its GMB is incomplete or unclaimed. However, as part of our SEO Services we ensure that your GMB is complete along with additional features such as Q&A and Google reviews are setup taking full advantage of everything GMB and the knowledge panel has to offer you in your Search Engine Optimization campaign.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

What did we learn?

We learned that at the heart of any good search engine optimization campaign is a good GMB. Additionally, we know people looking for the services or products your business provides tend to do local searches, and that your GMB supplies the information to the knowledge panel and the 3-pack, which are both found in the organic results of the SERPs. Therefore, your SEO Agency’s responsibilities when performing search engine optimization as part of a local SEO services plan, is to ensure your GMB profile is as up-to-date and accurate as possible. This ensures that it not only appears in the local pack and creates a robust Knowledge Panel but that its appearance portrays your business as being of quality enough and trustworthy enough to warrant a clickthrough. Meaning, if you are located in Bend, OR you will capture more leads from locals searching for the services you offer.

Thus, a huge part of a great SEO agency that specializes in local SEO services, is one that understands all of the features and how to leverage those features of your GMB. A company that understands the local behavior of your city’s residents, the more equipped they will be to perform search engine optimization. Perhaps one part of your city has a lot of transient people who may be searching for a service in one area as they work because it’s close to where they live and thus you should advertise servicing in that area just so you appear in the searches.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

Types of Citations

There are two types of citation: unstructured and structured. Structured citations are those found on websites designed to list businesses and provide the information that is entered by the business owner once the citation is claimed. An example of a structured citation would be one found on YELP as shown at left.

Unstructured citations are those found on a site not designed to list businesses such as news sites. For example, if your business is mentioned (either with a link back to your website or not) in a news article or some type of blog (such as a food blog naming your restaurant as a good place to eat) or perhaps a social media posts. Those are all examples of unstructured citations and they can be very geographically specific. If we were performing SEO in Bend, OR for a client who owned a restaurant, we would ensure that any unstructured citations in restaurant reviews is correctly listed. Part of our SEO services is to track down all of your structured and unstructured citations and ensure they are correct.

How Do Citations and Local SEO Services Fit Together?

If we are performing SEO in Bend, Oregon or any other smaller city, why does it matter that your business information (Name, Address, and Phone number) is consistent across the internet? Because if Google crawl bots find any discrepancies Google will likely avoid listing your business in the local “3-pack”. Additionally, when we are performing SEO in Bend, OR or other smaller “cities / towns” that are part of a larger metropolitan citations can help ensure there is no confusion with other similarly named businesses which can happen a lot.

We have also found that when performing SEO in Bend, OR and other cities surrounding the Portland area, citations lets Google know that your business is trustworthy, and it will increase your chances of getting in the local “3-pack”. For example, if an article in the Portland Tribune mentions you in a food blog / article focusing on the best places to eat in Bend, OR and mentions your restaurant, because of the trustworthiness of the Portland Tribune, Google will believe when people are in your area and looking for food your place should be listed. This means the quality of the citations that your SEO company gets for you are crucial to your ability to appear in the “3-pack”.

The Power of Google My Business and Citations

Google My Business Page

What is Google My Business?

As any good SEO Agency will tell you your Google My Business (GMB) page (previously known as Google Local) is your business’s profile on Google and at the heart of any good Search Engine Optimization campaign. You do not need a professional to register for, claim or update your GMB, just go to the Google Business Page. If you hire an SEO Agency, part of their SEO services should be to add a host of information in your GMB page, such as business description, category of your business (plumber, beauty, medical, etc), description of your services, your website URL, contact information, and operating hours. When we are performing SEO in Bend, OR and other cities in the Portland metropolitan area we want to make sure that when someone performs a local query for the services / products you offer, the GMB will provide them with detailed information on your company.

A more advanced SEO Agency will as part of any advanced SEO Services package advise you on additional features of GMB such as GMB Attributes, GMB Q&Z and Google Reviews which it should be noted are not entirely controlled by the business owner and are in fact controlled more by the consumer.

Why is Google My Business So Important?

What makes GMB so important to any good search engine optimization is the number of places you want your information to show that uses GMB. Any time someone in Bend, Oregon or any other city runs a query both the local 3-pack and Google Maps search results grab from your GMB. Information like store hours, review ratings, address and photos are all bits of information that one can find in a “3-pack” result that is not shown in the organic results. Therefore, at the core of good local Search Engine Optimization is a detailed GMP page. A good SEO Agency will as part of their SEO Services help you to either “claim” or create your GMB and ensure all of the information is correct.

Additionally, although we think of GMB as a search engine optimization tool if someone in Bend, Oregon performs a branded search (googles your business’s name) your GMB Knowledge Panel will appear in the top right (desktop) or top (mobile) of the SERP an example of which is depicted to the right.

As part of a robust search engine optimization campaign, a good SEO agency will inform you that this knowledge panel can appear for a business even if its GMB is incomplete or unclaimed. However, as part of our SEO Services we ensure that your GMB is complete along with additional features such as Q&A and Google reviews are setup taking full advantage of everything GMB and the knowledge panel has to offer you in your Search Engine Optimization campaign.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

What did we learn?

We learned that at the heart of any good search engine optimization campaign is a good GMB. Additionally, we know people looking for the services or products your business provides tend to do local searches, and that your GMB supplies the information to the knowledge panel and the 3-pack, which are both found in the organic results of the SERPs. Therefore, your SEO Agency’s responsibilities when performing search engine optimization as part of a local SEO services plan, is to ensure your GMB profile is as up-to-date and accurate as possible. This ensures that it not only appears in the local pack and creates a robust Knowledge Panel but that its appearance portrays your business as being of quality enough and trustworthy enough to warrant a clickthrough. Meaning, if you are located in Bend, OR you will capture more leads from locals searching for the services you offer.

Thus, a huge part of a great SEO agency that specializes in local SEO services, is one that understands all of the features and how to leverage those features of your GMB. A company that understands the local behavior of your city’s residents, the more equipped they will be to perform search engine optimization. Perhaps one part of your city has a lot of transient people who may be searching for a service in one area as they work because it’s close to where they live and thus you should advertise servicing in that area just so you appear in the searches.

Types of Citations

There are two types of citation: unstructured and structured. Structured citations are those found on websites designed to list businesses and provide the information that is entered by the business owner once the citation is claimed. An example of a structured citation would be one found on YELP as shown at left.

Unstructured citations are those found on a site not designed to list businesses such as news sites. For example, if your business is mentioned (either with a link back to your website or not) in a news article or some type of blog (such as a food blog naming your restaurant as a good place to eat) or perhaps a social media posts. Those are all examples of unstructured citations and they can be very geographically specific. If we were performing SEO in Bend, OR for a client who owned a restaurant, we would ensure that any unstructured citations in restaurant reviews is correctly listed. Part of our SEO services is to track down all of your structured and unstructured citations and ensure they are correct.

seo bend oregon, bend oregon seo, search engine optimization bend oregon, website development bend oregon, seo services bend oregon

How Do Citations and Local SEO Services Fit Together?

If we are performing SEO in Bend, Oregon or any other smaller city, why does it matter that your business information (Name, Address, and Phone number) is consistent across the internet? Because if Google crawl bots find any discrepancies Google will likely avoid listing your business in the local “3-pack”. Additionally, when we are performing SEO in Bend, OR or other smaller “cities / towns” that are part of a larger metropolitan citations can help ensure there is no confusion with other similarly named businesses which can happen a lot.

We have also found that when performing SEO in Bend, OR and other cities surrounding the Portland area, citations lets Google know that your business is trustworthy, and it will increase your chances of getting in the local “3-pack”. For example, if an article in the Portland Tribune mentions you in a food blog / article focusing on the best places to eat in Bend, OR and mentions your restaurant, because of the trustworthiness of the Portland Tribune, Google will believe when people are in your area and looking for food your place should be listed. This means the quality of the citations that your SEO company gets for you are crucial to your ability to appear in the “3-pack”.

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Best SEO Agency in Bend, Oregon

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